McDonalds – MacCoin

McDonald’s Big Mac celebrated its 50th anniversary and Golin created an opportunity for the brand to reignite love for the Big Mac with their consumers.

Agency: Golin

To get media and consumers talking about the 50th anniversary of the Big Mac, Golin set out to help McDonald’s create the world’s first fully food-backed currency – MacCoin – a limited edition global currency* backed by the internationally iconic Big Mac itself.

Starting on August 2, Big Mac fans in more than 50 participating countries around the world could get their hands on one of the 6.2 million MacCoins to be shared, collected or redeemed for a free Big Mac at McDonald’s restaurants in participating countries all around the globe.