L’Occitane – Immersive Provencal Oasis
L’Occitane flagship by UXUS harnesses the power of experiential retail to re-imagine the iconic French skincare brand for the new generation of beauty lovers.
Agency: UXUS
Capturing new fans and re-engaging loyals, the two-floor immersive oasis on Regent Street transforms L’Occitane from a traditional skincare brand into a contemporary beauty icon.
Engaging all the senses, the flagship fuses unique services, delectable food & beverage experiences and show-stopping installations to create a category-disrupting, social media-ready beauty destination. Beyond increased sales, footfall and PR exposure, L’Occitane by UXUS set a new benchmark for experiential retail, winning the Best Retail Experience award at World Retail Awards.
