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KRC is an insights driven market research firm that turns data into intelligence to help our clients solve business challenges. We believe that audience perspective is powerful and transformative for our clients, and we build custom research programs that speak directly to their business objectives. We leverage both traditional and non-traditional market research tools (qualitative and quantitative) to design custom solutions, leaning on our decades of experience in the market research industry as well as our inner passion to remain on the cutting edge of market research innovations. Our work spans clients in over 12 different sectors, including healthcare, financial services, education, agriculture, food and beverage, consumer products, transportation, travel and tourism, technology, not-for-profit, government and public affairs.