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Futures Sport & Entertainment is the world's premier sports media analytics agency. We help client (teams or leagues or federations or events) measure, model, manage and maximize their international viewership. We help the biggest rights holders in the industry - such as the NFL, MLB, IOC, F1, UFC, Manchester United, football, cricket, rugby and tennis federations around the world understand how many viewers watch their content on TV, follow across digital and social channels. We also track the value that they deliver to their sponsors using proprietary logo recognition software that captures on-screen exposure and then places an advertising equivalent value on that exposure using ACTUAL ad rate data based on the rates that IPG pays to buy media during those broadcasts (or equivalents). In addition to working with rights holder, we also help brands track the value from their earned media from sponsorship in sports and product placement in entertainment. As well as our work in traditional sports, Futures has also been monitoring the value delivered by eSports properties and brands for the past three years.