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We are dedicated to decoding culture to unlock influence for brands. What makes our approach unique is that we tackle client problems from culture-in vs. consumer-out and have operationalized our mission across every aspect of how we work with clients. From mining insights from our DeCode Collective, ideating via DeVries Idea Generator, implementing a proprietary approach to influencer marketing, and measuring the impact of our efforts on award- winning campaigns. With a 40+ year heritage in fashion and beauty, DeVries Global has unparalleled experience in marketing premium lifestyle brands, making us uniquely qualified to understand how and where culture is shaped, who shapes it and how to create influence, across a diverse range of categories.