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Nick Sykes

Global CEO, FutureBrand

As Global CEO, Nick is responsible for leading FutureBrand and its team of 600 people based in many of the most exciting cities across the world.

Since joining FutureBrand in 2010 he has been instrumental in developing its offer and has spearheaded many high-profile projects for clients including Bentley, ECB and Zurich.

Nick started his career in advertising, working for both independent and international network agencies, where he ran many domestic and international accounts including Barclays, Nestlé, Bacardi, Emirates and Mercedes-Benz. Before joining FutureBrand Nick was at McCann where he was the managing director of the McCann Worldgroup London 2012 team delivering the entire marketing services for the Olympic and Paralympic Games.

Nick is a regular speaker on branding issues, frequently contributing to high profile publications and seminars on a wide range of topics including sports and destination branding.